How a DrinkTank Intensive that resulted in a new winning beverage category.
| Situation: |
A start-up functional beverage company needed a jump-start session of create a new category. |
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| Problem: |
Various ingredients that function as primary flavor profile, sweetness, and texture experienced a wide range of year-to-year costs. |
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| Solution: |
DrinkTank developed an array of neutral flavored blend juices and purees ‘bases’ that functioned as both a texture and sweetening agents. |
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| Benefit: |
The first year of implementation resulted in a $200,000 COGS savings
by increasing the seasons lower cost juices and purees in many formulas. |
