How DrinkTank Services developed a new category for a fruit and vegetable juice manufacture.
| Situation: |
A fresh juice manufacture was looking to attract a broader consumer base through an innovative brand-category extension. |
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| Problem: |
This beverage manufacture used fruits and vegetable juices, purees and water as the bases for all their products. |
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| Solution: |
DrinkTank developed a new line of soy-based shakes to broaden the reach and appeal of the beverage companies brand. |
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| Benefit: |
This brand-category extension brought in new soy consumers and added over $250,000 in incremental first year sales. In addition, this soy based ingredient allowed for a brand extension into soymilks and help to broaden the brand’s nutritious positioning. |
