How DrinkTank Services created a marketing plan to more than triple an ingredient suppliers volume.
| Situation: |
A world leader in a fresh packed produce commodity justified the capital investment for an ingredient juice facility based upon Pacific Rim business. |
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| Problem: |
The foods company did not have a plan with volume and growth estimates for domestic juice ingredients and sizing of facilities to support the emerging opportunity. |
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| Solution: |
DrinkTank developed a marketing plan for North America outlining and delineating various channel opportunities and specific strategic partners. |
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| Benefit: |
The foods client implemented a strategic alliance with a major
beverage company and transitioned into the leading domestic supplier of this beverage ingredient. |
