How Lakeside Brands, Inc. helped extend the reach of a perishable brand into a fresh new category.
| Situation: |
A perishable beverage company was searching for a new brand opportunity that would extend the reach of the brand while not cannibalizing existing product sales. |
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| Problem: |
The majority of new product launches merely provided a temporary sales boost with high cannibalization rates of the existing perishable beverage product mix. |
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| Solution: |
Lakeside Brands, Inc. identified various category opportunities, consumer focus group tested, conducted a co-packer survey and selection and interfaced with marketing, sales and distribution to |
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| Benefit: |
The foods company launched a Food/Energy bar opening new distribution channels, store placements and added incremental sales and profits. |
